May 9, 2019

Sonia hand carved 3 designs for our blue. line this Spring!  We converted them into digital files & Duluth Screen Printing printed them for us.

I grew up in Prairie du Sac, a little village close to Madison, WI.

My dreamtown has and probably...

October 3, 2018

Look down around town and you may notice some new artwork in a surprising spot… storm drains.

An initiative put in place to increase public awareness of the connection between storm drains and where the water ends up had us jumping at the chance to use some of our own d...

August 8, 2018

Be back to school cool with the latest trends for fall.  Keep an eye out to see them filter in to BAB!


Try head to toe blues. It's an easy way to ease you in since you already have a pair of BLUE jeans!


This could be your season to try getti...

July 31, 2017

We designed the Twin Ports Destination Bracelet as a symbol to honor two communities that are joined by more than just a bridge. Made with precious metals in the USA. Available in store.

The Story Behind the Design

Resting on two picturesque lakefront shores, the cities...

January 20, 2017

 New year, new hashtag.

Use it when posting your blue arrow merch on social media or showing off your love for supporting local.  There may or may not be a contest in the works ;)

November 17, 2016

Last year we kicked off the holiday shopping season with a gift card deal of epic proportions.  This year we're doing it again!  + 20% off everything in store for 3.  Whole.  Days.

Please like and share to spread the word!

August 8, 2016

We're excited to be on board with an organization founded by a high school senior to help her peers with the cost of prom. 

If The Dress Fits got its start in 2015 and has been growing ever since.  After realizing that many girls don't attend prom because they can't aff...

August 1, 2016

We love hearing about what our customers are up to, and this local Duluthian turned jet setter has got an exciting story to tell.  Betsy Abernethy talks about her travels & style as a flight attendant on her blog Jet Set Bets and recently made a pit stop while visiting...

March 1, 2016

Every year little Leprechauns & Bunnies come to blue arrow and cause all sorts of trouble!

There is a $5 blue arrow reward for every time you find the hidden Leprechaun or Bunny at blue arrow boutique, until their respected holidays.

Have fun & catch those little buggers...

February 4, 2016

"What? Wow. Really?" 

Was our first thought. How cool!  What a honor to win this award because it's the readers who do the voting.  We always knew we had the best customers but this is truly one of the top highlights for us as business owners.  We appreciate all the loc...

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Meet Sonia!

May 9, 2019

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